Legal

Plain-English policies

This page exists to reduce surprises. I don't want your data. I don't want drama. I just want clean measurement and honest work.

Privacy

I collect the minimum needed to reply and do the work. No selling data. No spam.

Terms

Work is scoped. No guarantees. You control access to accounts and can revoke anytime.

Disclaimers

Platforms change. Attribution is imperfect. Decisions should be tied to real business numbers.

Privacy Policy

Effective date: January 14, 2026

What I collect

  • Email address (so I can respond).
  • Any info you voluntarily send (e.g., screenshots, metrics, notes).
  • Basic site analytics (if enabled) to understand traffic and improve the site.

What I do NOT do

  • No selling or renting your data.
  • No spamming your inbox.
  • No “surprise” marketing lists.

How your data is used

  • To reply to your request and share next steps.
  • To deliver services if we decide to work together.
  • To maintain basic records for operations (e.g., invoicing).

Retention

I keep data only as long as needed to communicate and perform services, or as required by law (e.g., accounting records).

Your choices

  • Ask what data I have about you.
  • Request correction or deletion.
  • Unsubscribe from any non-essential emails (if any).

To request changes, reply to any email you receive from me.

Third-party services

This site may use third-party providers for basic hosting, forms, and analytics. These providers may process limited data on my behalf. If you want a list of current providers, email me and I'll tell you what's in use.

Terms of Use

By using this website or engaging services, you agree to the terms below.

No guarantees

Marketing results are not guaranteed. Platforms change, auctions change, and tracking is inherently imperfect. I provide professional services and recommendations — outcomes depend on many factors outside anyone's control.

Scope and access

Any paid engagement must have a defined scope. You control account access and can revoke access at any time.

Your responsibilities

  • Provide accurate information and timely access when needed.
  • Ensure you have rights to share any data, creatives, or assets you provide.
  • Make final decisions for spend, pricing, offers, and policy compliance.

Intellectual property

Any frameworks, checklists, and processes I provide remain my intellectual property unless explicitly transferred in writing. You own your brand assets, accounts, and data.

Payments and refunds

Payment terms are defined in your invoice or agreement. Unless otherwise stated in writing, completed work is non-refundable. If something is unclear, ask before paying — I'd rather clarify than argue.

Disclaimers

Attribution is not truth

Platform attribution is directional. It can be useful, but it's not a bank statement. Treat it as an input — not the source of truth.

Platform volatility

Algorithms, policies, tracking capabilities, and costs can change without warning. What worked last month can break next week.

Not legal / tax advice

Nothing on this site is legal, financial, or tax advice. Consult qualified professionals for those topics.

Questions?

Reply to any email you receive from me. I'll keep it simple and direct.

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