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Case study · Apple Ads
How #Bible made its brand searches 12% cheaper with one Custom Product Page
People who search for #Bible already know what they want: a verse every day. We gave those searches a Custom Product Page that says exactly that, and ran it against the default page in the same campaign.
Cost per install
-12%
$1.06 → $0.93 vs the default page
Installs
9,000+
From the Custom Product Page
Saved
~$1,200
Vs paying the default page's price
Same searches, cheaper installs
Cost per install in the brand campaign, Oct 2025 – Mar 2026.
Default page $1.06
Custom Product Page $0.93
Before
The default page
A verse over a landscape looks nice, but it doesn't say "you'll get a verse every day".
After
The Custom Product Page
Leads with the one thing brand searchers come for: a daily Bible verse.
#Bible - Verse of the Day
Daily Devotional, Bible Widget
