Ads for Apps ASO AssetsNew All services Work Resources Blog

Case studies

Our customers

1. Apple Ads · Liggo

How this app gets users under $0.09 with this ad technique

$0.09 -69% previous cost

Ads on searches for other apps in its category, each one with its own Custom Product Page. The cost per install fell the week the CPP went live.

Read the case study →

Weekly cost per install, USD

2. Apple Ads · Liggo

How Liggo turns its own brand searches into installs for $0.12

$0.12 cost per install, about half the rest of the account

Ads on searches for Liggo's own name, with a Custom Product Page made for people who already know the app. 20,000+ installs in 11 weeks.

Read the case study →

3. Apple Ads · #Bible

How #Bible got 100,000+ installs at $1.27 from one search theme

100,000+ installs at $1.27 from one campaign

A campaign built around people searching for Bible widgets, with Custom Product Pages that show the widget first.

Read the case study →

#Bible widget Custom Product Page, screenshot 1

4. Apple Ads · #Bible

How #Bible made its brand searches 12% cheaper with one Custom Product Page

-12% cost per install on brand searches, over 9,000+ installs

A Custom Product Page that leads with a daily Bible verse, run against the default page in the same campaign.

Read the case study →

Cost per install, brand searches

Default page $1.06

Custom Product Page $0.93

5. Meta Ads · Video widget app

How creative testing cut this app's Meta Ads cost per install by 69%

-69% cost per install, $12.80 → $3.92

Video creatives and structured testing for an app launching on Meta Ads from zero. Cost per install dropped batch after batch in under a month.

Read the case study →

Cost per install

First test $12.80

Batch 1 $5.35

Batch 2 $3.92

6. App Store Screenshots · GlowUp

How GlowUp lifted App Store conversion 9% after its own screenshot test failed

+9.11% conversion rate, 99.5% confidence

GlowUp's own screenshot test had lost. We designed three new sets and two of them beat the original page.

Read the case study →

Conversion rate

Original page 1.14%

New set A 1.19%

New set B 1.22%

New set C 1.24%

7. App Store Screenshots · RoutineFlow

How RoutineFlow raised App Store conversion 9% with new screenshots

+9.01% conversion rate, 99.8% confidence

New screenshots for an ADHD routine app, tested against the original page with over 90,000 impressions per version.

Read the case study →

RoutineFlow App Store screenshots, screenshot 1

8. App Store Screenshots · OrganizEat

How OrganizEat raised App Store conversion 14% with new screenshots

+13.85% conversion rate, 95.3% confidence

Several screenshot concepts for a recipe keeper app. The brightest one beat the original page in an App Store test.

Read the case study →

OrganizEat App Store screenshots, screenshot 1

9. App Store Screenshots · Refocus

How Refocus beat its original App Store page after every other screenshot test failed

+4.01% conversion rate, 98.1% confidence

Every screenshot test Refocus ran on its own had failed. Our first set beat the original page with almost 100,000 impressions per version.

Read the case study →

Before

Refocus's original App Store screenshots

After

10. App Store Screenshots · Acorn TCG

How Acorn TCG stood out in the App Store and reached 5,000 ratings in nine months

5,000+ ratings at 4.8 in its first nine months

Screenshots built to stand out while people scroll the App Store, for a trading card scanner that now has over 15,000 ratings.

Read the case study →

Acorn TCG App Store screenshots, screenshot 1

11. App Store Screenshots · Package Tracker

How Package Tracker raised App Store conversion 28% with new screenshots, a preview video and ASO texts

+28% conversion rate, 2.87% → 3.66%

New screenshots, an App Preview video and rewritten App Store texts for a package tracking app. The video and every screenshot on its page today are ours.

Read the case study →

Package Tracker App Store screenshots, screenshot 1

12. App Store Screenshots · Camera Roll Cleaner

How Camera Roll Cleaner raised App Store conversion 37% with new screenshots

+36.62% conversion rate

New screenshots tested against the original product page with App Store Product Page Optimization. Conversion went from 3.98% to 5.43%.

Message from @daniel_reiling: "Working with Designerants is absolutely crucial if you want to increase your conversion rate on the App Store! I have worked with Designerants on three design projects now and am consistently blown away by the results. Not only are the screenshots spectacular, but the thought and care that goes into creating them is unmatched. Designerants actually took the time to understand my app, target audience, USP, and my goals. After all that research they created several versions to A/B test which gave me options and the ability to truly optimize my conversions. If you are considering working with Designerants, do it! It has been the best investment we made into our apps to date!" — @daniel_reiling PouncerAI & Happii Apps Founder

New App Store screenshots for Camera Roll Cleaner

A/B test: original product page 3.98% vs new screenshots 5.43%

13. App Store Screenshots · Text To Art AI Generator

How Text To Art AI Generator grew conversion 38% and subscribers 26% in one month

+38% conversion rate, +26% active subscribers

One month after the new screenshots went live, conversion was up 38% and active subscribers grew over 26%. The work paid for itself.

Message from @StephenFung98: "Highly recommend Designerants! One month after I put up the new screenshots, our conversion rate increased by 38%. The screenshots draw the attention of potential customers with a clear and concise message of what my app does. The work paid for itself, with the number of active subscribers jumping over 26%. Very happy with how the screenshots came out and the results speak for themselves." — @StephenFung98 Founder

New App Store screenshots for Text To Art AI Generator

A/B test results for the new Text To Art AI Generator screenshots

14. App Store Screenshots · Integrated AI keyboard for dating

How an AI dating keyboard nearly doubled its App Store conversion with new screenshots

+80–90% conversion rate

Screenshots built around clear title hooks for a consumer AI app. A second product from the same team improved 20–30%.

Message from @peacel1ghter: "This is our second time working with Designerants. She understood the value proposition of our consumer AI application immediately and incorporated great title hooks to her designs. The messaging is clear & direct. We ended up seeing 80–90% improvement in conversion rate for our first product and 20–30% improvement for our second product. Highly recommend her work to any app developer looking to up their ASO game!" — @peacel1ghter CEO of Mavtao

New App Store screenshots for the AI keyboard for dating

A/B test results for the AI keyboard for dating screenshots

15. App Icons · AI photo generator

How a new app icon raised an AI photo generator's conversion 75%

+75.34% conversion rate

Three new icons tested against the original. The winning icon nearly doubled the conversion rate of the product page.

The original icon and the three new icons tested in the A/B test

Icon A/B test results: +75.34% for the winning treatment

16. App Preview Video · Reverse Vid (69k+ ratings)

How an App Preview Video raised conversion for Reverse Vid, an app with 69k+ ratings

+4.15% conversion rate, 3.88% → 4.05%

Adding an App Preview Video lifted CTR on a big, established app, where every point is hard to move.

Product page optimization results after adding an App Preview Video

17. App Preview Video · Swipy Camera Roll Cleaner

How Swipy grew revenue 6x after its App Preview Video went live

+600% revenue

Revenue grew six times after the App Preview Video went live on the App Store page.

Revenue chart after adding an App Preview Video

Your app next?

Let's find your winning angle.

See all services Email Teodora