Case study · Apple Ads
How #Bible got 100,000+ installs at $1.27 from one search theme
#Bible is a daily Bible verse app with home and lock screen widgets. People search for "bible widget" every day, so we built an Apple Ads campaign around that search and gave it Custom Product Pages that show the widget first.
Installs
100,000+
From one campaign in 6 months
Cost per install
$1.27
Across the whole campaign
Tap rate
26%
Of people who see the ad tap it
Almost every install came from a Custom Product Page
Where the campaign's installs came from, Oct 2025 – Mar 2026.
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Custom Product Pages
104,851 installs · $1.27 each
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Default page
10 installs · $5.69 each
Before
Why the default page doesn't work here
A beautiful verse, but nothing tells someone searching for a Bible widget that this app has one.
After
The Custom Product Page that won
The best of the 4 widget pages we tested: it answers the search in the very first screenshot.
#Bible - Verse of the Day
Daily Devotional, Bible Widget
76,715 installs at $1.22 each from this page alone