Case study · App Store Screenshots
How RoutineFlow raised App Store conversion 9% with new screenshots
RoutineFlow helps people with ADHD build daily routines. We redesigned its App Store screenshots and tested them against the original page with Apple's product page optimization.
Conversion rate
+9.01%
New screenshots vs the original page
Confidence
99.8%
Apple's own test result
Impressions
91,000+
Per version, Apr 25 – May 14 2024
Same traffic, more downloads
Conversion rate per product page, App Store product page test, Apr 25 – May 14 2024.
Proof
Straight from App Store Connect
Apple's Product Page Optimization results. The client later mixed in a few of our other screenshots and reached an 11% improvement.
Before
The original screenshots
Clean, but every screenshot looks alike: a phone and a feature name.
After
The new screenshots
Bold, benefit-first headlines for people who think differently.
RoutineFlow: Routine for ADHD
System Two GmbH
