Competitor A searches
-69% $0.30 → $0.09 per install
Leads with the exact action searchers want: upload a chat screenshot and get a reply.
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Case study · Apple Ads
How this app gets users under $0.09 with this ad technique
Liggo is an AI dating assistant. We showed its ads to people searching for other apps in its category, and gave each of those searches its own Custom Product Page.
Cost per install
$0.09
With the Custom Product Page
Vs the default page
-69%
$0.30 → $0.09 per install
Installs
1,500+
From one competitor campaign
The cost per install dropped as soon as the CPP went live
Weekly cost per install in one competitor campaign, in USD.
Before
Why the default page doesn't work here
"¡Liga Más!" and a mascot don't say what the app does, so someone who just searched for another app has no reason to switch.
After
Custom Product Pages that work
Two examples out of the 11 Custom Product Pages built for Liggo's competitor campaigns, each one matched to what people were searching for.
Competitor B searches
6,500+ installs, as low as $0.13 each in Peru
Uses the same word people searched for, then shows the app at work right away.