How OrganizEat raised App Store conversion 14% with new screenshots

Message from Rachel Mislovaty: "She provided me with several options for App Store screenshot A/B testing (more than I even asked or paid for..) and one of her concepts ended up improving our download conversion rate by 14%, which is amazing." — Rachel Mislovaty OrganizEat

OrganizEat keeps all your recipes in one place. We designed several screenshot concepts, and the team tested the brightest one against the original page.

Conversion rate

+13.85%

New screenshots vs the original page

Confidence

95.3%

Apple's own test result

Impressions

27,000+

Per version, September 2025

The bright concept won

Conversion rate per product page, App Store product page test, September 2025.

Original page 2.53%

New screenshots 2.88%

Proof

Straight from App Store Connect

Apple's Product Page Optimization results. The client named our winning concept "Teo 1 bright".

App Store Connect product page optimization results for OrganizEat

After

The winning concept

A bright, clean set that shows the recipe box in action.

Recipe Keeper Box - OrganizEat App Store screenshots by Designerants, screenshot 1

Want screenshots that win the tap?

See App Store Screenshots Email Teodora