← All case studies
Case study · App Store Screenshots
How GlowUp lifted App Store conversion 9% after its own screenshot test failed
GlowUp turns selfies into AI photos. The team had already tested their own screenshot ideas, and the last test lost. We designed three new sets and ran them against the original page in an App Store product page test.
Conversion rate
+9.11%
Winning set vs the original page
Confidence
99.5%
Apple's own test result
Impressions
211,000+
Per version, Jun 25 – Aug 26 2025
Two of our three sets beat the original
Conversion rate per product page, App Store product page test, Jun 25 – Aug 26 2025.
Original page 1.14%
New set A 1.19%
New set B 1.22%
New set C 1.24%
Proof
Straight from App Store Connect
Apple's Product Page Optimization results for our test, "Designerants - Highlights". One of the three sets was inconclusive.
After
The winning set
Dark backgrounds with one key benefit highlighted on every screenshot.
GlowUp - AI Photo Generator
Aesthetic LLC-FZ
