Brand searches
9,000+ installs at $0.11 each
88% of the people who tap the ad install the app.
Leads with the promise someone who already knows Liggo wants to hear: replies that actually work, backed by 100,000 users.
← All case studies
Case study · Apple Ads
How Liggo turns its own brand searches into installs for $0.12
People who search for "Liggo" already want the app. We made sure Liggo's ad shows up first on those searches, with its own Custom Product Page.
Cost per install
$0.12
On brand searches
Vs the rest of the account
~½ the cost
Every single week since launch
Installs
20,000+
In 11 weeks
Brand searches cost about half, week after week
Weekly cost per install, in USD.
The risk
Why bid on your own name?
Competitors can bid on your brand too. If you don't, the first result when someone types your name can be another app, and you lose a user who was already yours.
The page
A Custom Product Page for brand searches