How Refocus beat its original App Store page after every other screenshot test failed

Refocus blocks distracting apps. The team had tried many screenshot variations on their own, and none beat the original page. Our first set did.

Conversion rate

+4.01%

First new set vs the original page

Confidence

98.1%

Apple's own test result

Impressions

98,000+

Per version, Jun 11 – 29 2025

A win on a popular app

Conversion rate per product page, App Store product page test, Jun 11 – 29 2025.

Original page 9.27%

New screenshots 9.64%

Proof

Apple's Product Page Optimization results for our test, "Designerants V1".

Before

The original page that every previous test had failed to beat.

After

Lighter screenshots with bigger headlines and clear steps.