ComparisonAgencyApple Ads

Marketing For Apps vs ConsultMyApp: Which Fits Your App Better
Full lifecycle agency vs two channels run directly by one person.

Teodora Dobre 2026-08-04T08:05:45.771Z Updated 2026-08-04

ConsultMyApp is a UK based app marketing agency working across ASO, paid user acquisition, retention, and go to market strategy, with clients ranging from established brands to fast growing mobile-first apps. Here's the honest difference if you're deciding between an agency like ConsultMyApp and a specialist like Marketing For Apps.

What ConsultMyApp is built for

ConsultMyApp runs a full mobile marketing service, ASO, conversion optimization, paid UA, CRM and retention, and creative, backed by its own data platform. That breadth fits brands that want one agency managing the entire mobile growth lifecycle, from store listing to retention, under one contract.

That kind of coverage is built for teams that need the full lifecycle coordinated, not just one or two channels run well.

What Marketing For Apps is built for

Marketing For Apps covers Apple Ads and Meta Ads specifically, run by one person directly, with no account layer between you and whoever is making bid decisions on your account. There's no retention or CRM arm, no proprietary data platform, no lifecycle marketing service. Just the two paid channels, run well, with direct access.

That narrower scope means a lower minimum spend than a full lifecycle agency, and faster decisions since there's no internal handoff between strategy and execution.

Where each one wins

Pick an agency like ConsultMyApp when you need ASO, paid UA, retention, and creative coordinated together as one growth program, and the budget supports that scope.

Pick Marketing For Apps when Apple Ads and Meta Ads specifically are the gap, and you want direct access to the person running them without paying for retention or lifecycle services you're not using yet.

The honest test

If retention and lifecycle marketing aren't yet part of your growth motion, and the immediate question is whether your paid channels are working, a specialist covering exactly those channels gets you an answer faster and cheaper than bringing on a full-lifecycle agency to solve a two-channel problem.

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