Marketing For Apps vs Gummicube: Which Fits Your App Better
ASO first agency vs a paid acquisition specialist. The difference is what's actually broken.

Gummicube has been in App Store Optimization since 2010, and built its business around ASO specifically, backed by its own market intelligence platform, DATACUBE. If you're weighing options for your app's marketing, the difference between Gummicube and Marketing For Apps comes down to what you actually need managed.

What Gummicube is built for

Gummicube is an ASO first agency, with search optimization, conversion optimization on screenshots and icons, A/B testing, and creative production all built around its own data platform. That depth in ASO specifically, backed by proprietary market data, fits brands that need App Store and Play Store presence optimized as the primary focus.

Public agency directories list Gummicube's typical project sizes starting around $25,000 to $60,000, which reflects the scale of client it usually serves, larger and more established brands with budgets sized for that kind of engagement.

What Marketing For Apps is built for

Marketing For Apps runs Apple Ads and Meta Ads directly, as the paid acquisition side of the picture rather than the store listing optimization side. I'm one specialist, not an agency with a proprietary data platform behind me, and I work directly with founders and small teams rather than only larger established brands.

If your store listing already converts and what you need is someone running the paid side of acquisition without an ASO focused engagement, that's a narrower and more direct fit.

Where each one wins

Pick Gummicube when your core problem is store visibility and conversion, and you want an ASO specialist backed by proprietary market data, at a budget sized for that scope.

Pick Marketing For Apps when your store listing is already in reasonable shape and what you need is Apple Ads and Meta Ads managed directly, without an ASO engagement attached.

The honest test

If you don't know whether your problem is discovery (ASO) or acquisition (paid ads), start by checking whether people who find your app organically convert well. If they do, your bottleneck is likely paid acquisition, which is where Marketing For Apps fits. If organic visitors aren't converting either, the store listing itself needs work first, which is Gummicube's core strength.