Marketing For Apps vs Phiture: Which Fits Your App Better
A full consultancy team vs one specialist running Apple Ads and Meta Ads directly.

Phiture is a well known name in mobile growth, a Berlin based consultancy built around ASO and Apple Search Ads, with its own research and proprietary tooling behind the work. If you're comparing options for who should run your app's paid acquisition, here's the honest difference.

What Phiture is built for

Phiture runs as a full consultancy team, with specialists across ASO, paid UA, and growth strategy working together on an account. That structure fits apps that need several disciplines coordinated at once, with a team behind the account rather than a single point of contact.

That team structure usually comes with a retainer sized for a consultancy of that scope, and an account structure where you're working with a team rather than one person directly.

What Marketing For Apps is built for

Marketing For Apps is one specialist, me, running Apple Ads and Meta Ads directly, with no account manager between you and the person making bid and budget decisions. When something in your account needs a decision, it happens in the conversation, not after a handoff.

The scope is narrower by design. I run Apple Ads and Meta Ads. I don't run a broad multi-channel growth program with ASO research teams and proprietary tooling attached. If that's what your app needs, a larger consultancy is the better fit.

Where each one wins

Pick a team like Phiture when your app needs coordinated work across ASO, paid UA, and broader growth strategy, and the budget supports a consultancy retainer sized for that scope.

Pick Marketing For Apps when what you actually need is Apple Ads and Meta Ads run well, with direct access to the person doing the work, and without paying for coordination across disciplines you don't currently need managed.

The honest test

Ask what's actually broken or unproven right now. If it's specifically your Apple Ads or Meta Ads performance, a specialist covering exactly those channels solves that faster and at a lower cost than bringing in a full consultancy to do it. If the real gap is coordination across ASO, creative, and multiple acquisition channels at once, that's the problem a team like Phiture is built to solve.